Privacy Policy

1. Introduction

SendPerfect ("we", "our", "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our automated email outreach platform. By using SendPerfect, you agree to the collection and use of information in accordance with this policy.

2. Information We Collect

Personal Information

We may collect personal information that you provide directly to us, including:

• Name, email address, and contact details
• Account credentials (username and password)
• Payment information (processed securely by third-party providers like Stripe)
• Contact lists, email addresses, and other data you upload for campaigns
• Communication preferences and feedback

Usage Data

We automatically collect certain information when you use our service:

• IP address, browser type, operating system, and device information
• Pages visited, time spent on pages, and click-through data
• Email sending activity, open rates, and delivery statistics
• Log data and analytics from our servers

Cookies and Tracking Technologies

We use cookies, web beacons, and similar technologies to enhance your experience, analyze usage, and provide personalized content. You can manage cookie preferences through your browser settings.

3. Legal Basis for Processing (GDPR)

Under GDPR, we process your personal data based on the following legal grounds:

• Consent: When you provide explicit consent for specific processing activities.
• Contract: To perform our contractual obligations and provide the service.
• Legitimate Interest: To improve our services, ensure security, and communicate with you.
• Legal Obligation: To comply with applicable laws and regulations.

4. How We Use Your Information

We use the collected information for the following purposes:

• Provide, maintain, and improve our email outreach services
• Process transactions, send invoices, and manage billing
• Send service-related communications, updates, and support messages
• Monitor usage, analyze trends, and enhance platform performance
• Ensure compliance with anti-spam laws and email best practices
• Prevent fraud, abuse, and unauthorized access
• Comply with legal obligations and enforce our terms

5. Data Sharing and Disclosure

We do not sell, trade, or otherwise transfer your personal information to third parties except in the following cases:

• Service Providers: With trusted third-party vendors who assist our operations (e.g., hosting providers, payment processors, email delivery services), bound by strict confidentiality agreements.
• Legal Requirements: When required by law, court order, or to protect our rights, safety, or the rights of others.
• Business Transfers: In connection with a merger, acquisition, or sale of assets, with notice provided.
• Consent: With your explicit consent.

We may share aggregated, anonymized data for analytical purposes without identifying individuals.

6. International Data Transfers

Your data may be transferred to and processed in countries other than the UK, including the United States, where our service providers are located. We ensure appropriate safeguards are in place, such as standard contractual clauses, to protect your data during transfers.

7. Data Security

We implement industry-standard technical and organizational measures to protect your personal information, including encryption, access controls, and regular security audits. However, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security.

8. Data Retention

We retain your personal information only as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. Specific retention periods vary by data type but typically include:

• Account data: Retained while your account is active and for 7 years thereafter for tax/compliance purposes.
• Usage logs: Retained for 2 years for security and analytics.
• Marketing data: Retained until you unsubscribe or request deletion.

You can request deletion of your data at any time, subject to legal retention requirements.

9. Your Rights Under GDPR

As a UK/EU resident, you have the following rights regarding your personal data:

• Access: Request a copy of the personal data we hold about you.
• Rectification: Correct inaccurate or incomplete data.
• Erasure: Request deletion of your data (subject to exceptions).
• Restriction: Limit how we process your data.
• Portability: Receive your data in a structured, machine-readable format.
• Objection: Object to processing based on legitimate interests or direct marketing.
• Withdraw Consent: Withdraw consent for processing based on consent.

To exercise these rights, contact us at info@plotperfectstudios.co.uk. We will respond within 30 days. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO).

10. Children's Privacy

SendPerfect is not intended for children under 16. We do not knowingly collect personal information from children under 16. If we become aware of such collection, we will delete the information promptly.

11. Third-Party Links and Services

Our service may contain links to third-party websites or integrate with third-party services (e.g., email providers). We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of material changes by email or prominent notice on our website. Your continued use after changes constitutes acceptance.

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Email: info@plotperfectstudios.co.uk

Last updated: December 17, 2025